Ennakoinnin implementointi pörssiyhtiöissä – Grounded theory – tutkimus sosiaalisista ja prosessuaalisista edellytyksistä ennakoinnin implementoinnissa

Organizations operate in increasingly volatile and uncertain environments, where reliance on historical data alone is insufficient for effective strategic decision making. Foresight has emerged as a means of anticipating future developments and supporting organizations in allocating resources towards strategically relevant issues. While existing research has extensively documented foresight methods and tools, considerably less attention has been given to how foresight is actually implemented within organizations and how it becomes embedded in everyday strategic work. In particularly, the social and processual conditions that enable or hinder foresight, such as leadership attention, shared meaning, organizational sense making and everyday strategic practices, are often implicitly assumed rather than explicitly theorized. This study addresses this gap by examining how foresight is implemented in publicly listed companies, where empirical investigation is further constrained by limited transparency regarding the conditions for strategic success. The study adopts a qualitative research design based on semi-structured inter views with seven foresight professional working in Finnish publicly listed companies and applies grounded theory analysis to develop an empirical grounded implementation model. The findings identify five core elements that enable successful foresight implementation: managerial commitment, embedded meaningfulness of foresight at organizational and employee levels, a continuous foresight process, identification of early signals supported by secured information flow and collective sense making of foresight outcomes. These findings highlight foresight implementation as a socially embedded and processual organizational practice rather than a purely technical or methodological challenge. The study contributes to foresight research by offering empirical grounded theory insights into implementation dynamics and provides practical guidance for organizations seeking to institutionalize foresight as part of strategy work.