Role confusion on social media in science communication

Authors: Sonja Utz, Eva Rudholzer
Cited by: 0

Abstract

We aim to explore how users confuse the roles of different senders on social media (e.g. scientists, laypeople) in science communication. Using the “Who Said What?” paradigm, participants are exposed to different social media posts in which the actors talk about climate change as well as private topics - either combined with or without profile information. Since we expect participants to confuse the roles of scientists and layperson, we predict more between-category errors for participants that have no profile information to the post of a sender. Overall hypotheses: Users confuse the roles of senders on social media in science communication when no additional profile information is visible at first glance.

Fields of Study & Subjects

Climate Change Communication and Perception Academic Publishing and Open Access Digital Communication and Language

Publication details

Journal / source
OSF Preprints (OSF Preprints)
Publication date
23 March 2026
Language
EN
Document type
Preprint