Publicité télévisée des enseignes de distribution : « le loup plaidant contre le renard »

HAL 2026

Authors: Linda Arcelin
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies European and International Contract Law Consumer Market Behavior and Pricing

Publication details

Journal / source
HAL
Issue
7
Pages
act. 145
Publication date
12 February 2026
Language
FR