Building GenAI Literacy for Institutional Transformation: A Whole-Institution Approach

Kühne Logistics University (KLU), a small private institution in Hamburg, launched an institution-wide strategic project in January 2025 to build capacity for working with Generative Artificial Intelligence. Recognizing both the challenges of academic integrity and the opportunities for leadership in logistics and supply chain management, KLU adopted a proactive and integrative approach rather than restrictive policies. The project combined an AI Literacy Roadmap that included an asynchronous course, peer-led Lunch and Learn sessions, and targeted external coaching with a cross-functional working group tasked with developing policies and frameworks. Outcomes included an institution-wide AI framework, revised academic integrity guidance, transparent project approval processes, and the creation of a mandatory undergraduate AI Literacy and Skills course. While gaps remain in student involvement and faculty engagement, the initiative demonstrates how small institutions can leverage their size to adopt agile and inclusive strategies for institution-level staff development and AI integration.