The Shared-Sign Illusion: Common Brand Labels, Divergent Experiences Across Nine Countries

Authors: IIZUMI MASAMICHI
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Cultural Differences and Values

Publication details

Journal / source
OSF Preprints (OSF Preprints)
Publication date
23 March 2026
Language
EN
Document type
Preprint