The Shared-Sign Illusion: Common Brand Labels, Divergent Experiences Across Nine Countries
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Consumer Market Behavior and Pricing
Cultural Differences and Values
Publication details
- Journal / source
- OSF Preprints (OSF Preprints)
- Publication date
- 23 March 2026
- Language
- EN
- Document type
- Preprint