The Transformation of Audience Reception and Viewership of the Film Smoke

This bachelor thesis focuses on the transformation of audience reception and viewership of the film Smoke (1991) in the context of Czech post-socialist culture. The aim of the thesis is to examine how the reception of this film has changed over time in relation to media framing, social changes, and transformations in audience behavior. The theoretical framework of the thesis is based on reception and audience studies and draws on Veronika Pehe's approaches to the study of post-socialist cultural memory and nostalgia. Methodologically, the thesis combines an analysis of historical and contemporary press coverage with qualitative questionnaire research. The film Smoke is viewed as a cultural text whose meaning is shaped in the process of long-term reception.