Recruitment of Members of Generation Y

5 Abstract The aim of this diploma thesis is to analyse current transformations of the labour market in the Czech Republic with a particular focus on trends in the recruitment and selection of Generation Y employees. The thesis characterises recruitment and selection as key human resource management activities in the context of the current labour market situation in the Czech Republic. Furthermore, it addresses the concept of employer branding in relation to ESG principles and explores the possibilities of using artificial intelligence tools in recruitment processes. Attention is also paid to the representation of individual generations in the labour market, their characteristics and attitudes towards work, with an emphasis on members of Generation Y and their preferences in employer choice. An empirical investigation conducted through semi-structured interviews forms an integral part of the thesis. The objective of the qualitative research is to identify the main labour market trends in the Czech Republic related to the recruitment and selection of Generation Y employees from the perspective of managers operating in Company XY. The research sample consisted of twelve managers. Keywords: Generation Y, Millennials, work-life balance, labor market, alternative work arrangements, motivation, personnel...