Visitor care in open-air museums

This thesis focuses on visitor care in open-air museums in the Czech Republic. The aim is to analyse how these museums segment their visitors and adapt their exhibitions and services to different target groups. Each group requires a specific approach that reflects current trends and individual needs. The thesis examines the methods museums use to identify these needs and the processes leading to their fulfilment to optimize visitor comfort and enhance the overall experience. The theoretical part emphasizes the importance of open-air museums in presenting cultural heritage and explores issues related to visitor experience. The study analyses visitor segmentation, factors influencing visitor satisfaction, and current trends in visitor services. Special attention is given to visitors with special needs, including the deaf, blind, seniors, mentally impaired individuals, and people with limited mobility. This group requires an inclusive approach and innovative solutions such as tactile models, audio guides, special workshops, or adapted navigation systems. The practical part focuses on five open-air museums of different orientations, sizes, and visitor numbers. The main goal is to analyse how these museums work with visitor feedback and how they adapt their services to meet the diverse needs of various...