Pejorative animal metaphors in Czech and Russian mass media

The diploma thesis deals with the concept of zoometaphor as a form of insult based on researched material from Czech and Russian mass media. Animal metaphors, or zoometaphors, are metaphors that apply animal characteristics to humans and are analysed in linguistics in terms of their role in communication and their ability to evoke emotional reactions. The study aims to show how these metaphors are used, and how they differ in the Czech and Russian media space in terms of their methods of use, connotations and functions within offensive communication. In addition to linguistic analysis, this study also examines the cultural, political and social factors that influence the way the most frequently used offensive animal metaphors are used in Czech and Russian.