More Positive Comment Valence Does Not Always Correspond To More Gifts: Different Behavioral Pattern

Authors: Guojun Liao
Cited by: 0

Abstract

This OSF project provides supplementary research materials for the manuscript entitled “More Positive Comment Valence Does Not Always Correspond to More Gifts: Different Behavioral Patterns of Free and Paid Gifts in Sports Live Streaming.” The materials include detailed statistical model results, sensitivity analyses, additional checks of event-phase classifications, the minute-level analysis dataset, and manual coding and validation materials for the comment-valence measure. The validation materials contain the coding guidelines, independent coding records from two coders, third-coder adjudication, and data aligning the manually adjudicated labels with the comment-valence scores (V) used in the manuscript. These materials are provided to document the data-processing, model-estimation, and validation procedures and to facilitate further examination of the reported results and their interpretive boundaries.

Fields of Study & Subjects

Digital Marketing and Social Media Digital Games and Media Gambling Behavior and Treatments

Publication details

Journal / source
OSF Preprints (OSF Preprints)
Publication date
21 October 2026
Language
EN
Document type
Preprint