Misogyny in the online environment towards female journalists in the context of gender and professional identity

This diploma thesis focuses on the topic of misogyny against female journalists in online environment and investigates how it influences their professional and gender identity through hateful comments. The aim is to examine how is the identity externally constructed in comments regarding selected female journalists, and subsequently, how these journalists perceive and interpret these comments and modify their behavior based on them. The theoretical section explains key concepts that form the framework for understanding this phenomenon. It introduces the concepts of misogyny, journalistic identity, and 'doing gender.' Furthermore, key social media platforms are specified. The methodological section presents the methodology employed. This involves qualitative research, specifically semi-structured interviews and content analysis, all of which are explained in this section. Analytical methods and the ethical aspects of the research are also included. The empirical section describes the accounts of nine female communication partners as well as a content analysis of five hundred Facebook comments directed at female journalists. The research findings, elaborated in the concluding sections, suggest that hateful comments target several specific aspects. The journalists reflect on the varying degrees of the...