Responsible marketing: when using AI in customer-bank relationships

HAL (Le Centre pour la Communication Scientifique Directe) 2026 Book chapter

Authors: Charlotte van Hauwaert, Monica C. Scarano
Cited by: 0

Fields of Study & Subjects

Collaboration in agile enterprises Business and Economic Development Big Data and Business Intelligence

Publication details

Journal / source
HAL (Le Centre pour la Communication Scientifique Directe)
Publication date
1 January 2026
Language
EN
Document type
Book chapter