Prioritization of self-associated voices and the influence of prosodic valence

The auditory self-prioritization (SPE) was characterized by quicker, more accurate responses for self-associated voices than friend-associated or stranger-associated ones. Across two experiments, the present study investigated whether the auditory SPE generalizes to Chinese participants and is modulated by prosodic valence. Experiment 1 adopted the voice-label matching paradigm from Experiment 1 of Payne et al. (2021) and Kirk and Cunningham (2025). Experiment 2 manipulated the prosodic valence of to-be-associated voices and examined whether the auditory SPE was enhanced by positive prosodic valence. Besides, at the individual level, the present study assessed the roles of explicit self-esteem in self-bias and positive self-bias. Published article: Mou, Y., & Ding, H. (2026). Prioritization of self-associated voices is enhanced by positive prosodic valence: Roles of individual explicit self-esteem in self-bias and positive self-bias. Consciousness and cognition, 139, 103995. https://doi.org/10.1016/j.concog.2026.103995