When AI speaks of AI in university social media communication:how labels and congruence shape consumer engagement

University of Birmingham Research Portal (University of Birmingham) 2026

Authors: Grybaite, K, Šeinauskienė, Beata, Salciuviene, Laura
Cited by: 0

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Artificial Intelligence in Healthcare and Education

Publication details

Journal / source
University of Birmingham Research Portal (University of Birmingham)
Publication date
22 January 2026
Language
EN