Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior

Ghent University Academic Bibliography (Ghent University) 2026 Book chapter

Authors: De Pelsmacker, Patrick, Roose, Gudrun, Buzeta, Cristian

Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Marketing and Advertising Strategies