Religiosity, Religious Cues, and Consumer Activism Toward Betrayal Brands

Authors: Thuy D. Nguyen
Cited by: 0

Fields of Study & Subjects

Halal products and consumer behavior Consumer Behavior in Brand Consumption and Identification Religion and Society Interactions

Publication details

Journal / source
OSF Preprints (OSF Preprints)
Publication date
3 March 2026
Document type
Preprint