Digital transformation in sports

The sports industry is one of the most robust and competitive sectors in the world. Over the last decade, the integration of technology into sports has dramatically transformed the dynamics of how the sports industry operates. Sports analytics (i.e., the integration of data science and sports) is at the forefront of this digital transformation. Sports analytics encompasses the applications of innovative technologies and advanced analytical techniques to assess and enhance performance of players and teams, improve decision-making across diverse aspects, and bolster competitive advantages and strategies.Digital Transformation in Sports explores the key driving forces and emerging trends that are fueling the digital transformation of the sports industry. It presents a collection of chapters that delve into state-of-the-art research and real-world applications of sports analytics, providing a diverse perspective on its transformative impact across different sports sectors.