How Social Media Influences Skincare Awareness, Daily Routines, and Purchasing Behavior Among High School Students.

This research explores how social media influences skincare awareness, daily routines, and purchasing behavior among high school students. The study investigates the role of platforms such as Instagram, TikTok, and YouTube in shaping teenagers’ knowledge of skincare products, their adoption of daily skincare practices, and their decisions to purchase specific brands or products. An anonymous survey was designed and distributed to gather quantitative and qualitative data from high school students. The study aims to identify patterns in social media usage, understand its impact on skincare habits, and provide insights into the intersection of digital media, consumer behavior, and adolescent health practices. Findings from this research contribute to the understanding of how social media drives consumer awareness and lifestyle behaviors among teenagers.