УДОСКОНАЛЕННЯ УПРАВЛІННЯ ЕФЕКТИВНІСТЮ ГОСПОДАРСЬКОЇ ДІЯЛЬНОСТІ МЕТАЛУРГІЙНОГО ПІДПРИЄМСТВА В УМОВАХ РИНКОВОЇ НЕСТАБІЛЬНОСТІ

The relevance of the study is metallurgical emphasized by the fact that the successful functioning of the enterprise increasingly depends on the ability of the management system to promptly respond to external changes and ensure stable growth through the rational use of resources. One of the key areas in this context is the improvement of the management system for the efficiency of economic activities. It is not only about achieving high production indicators, but also about ensuring the economic feasibility of costs, maintaining competitive advantages, and sustainable development of the enterprise. Effective management involves systematic and purposeful regulation of production and economic processes in accordance with the specified parameters, which, in turn, allows achieving optimal results with minimal costs. The article highlights the theoretical aspects of managing the enterprise's economic activities and conducts a substantive analysis of the tools for increasing the effectiveness of resource use. The effectiveness of production resource management is assessed. The object of the study is the process of managing the effectiveness of the economic activities of a metallurgical enterprise. The basis for the analysis was the scientific works of domestic scientists on the specified issues, data on the financial indicators of the enterprise, available materials from the Internet, and personal research results of the authors of the article. The theoretical and methodological basis of the work is a set of principles and methods of scientific research: theoretical generalization, system analysis, and economic and mathematical modeling. According to the goal, the task is set to analyze the theoretical principles of the management of the efficiency of the enterprise's economic activity and develop ways to increase efficiency through effective management. The application of management measures to identify reserves for reducing costs and optimizing resources is justified, recommendations are given for developing management decisions to increase the efficiency of the enterprise's economic activity, in particular, the implementation of real-time quality control systems, optimization of the raw material base and reduction of liabilities through offsetting, modernization of fixed assets and repair facilities, improvement of capital turnover. The economic efficiency of the proposed management measures is proven.