Dual-Process Loyalty Formation: The Asymmetric Moderating Role of Collectivism on Affective and Symbolic Pathways
Abstract
Dual-Path Drivers of Brand Loyalty in East and Southeast Asian Fashion Microbrands, repository folder
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Cultural Differences and Values
Customer Service Quality and Loyalty
Publication details
- Journal / source
- OSF Preprints (OSF Preprints)
- Publication date
- 26 January 2026
- Document type
- Preprint