Animation as a tool for personal development and team integration: exploring synergy and a theoretical research framework

The purpose of this study was to analyze the impact of personal development animation on the process of work team integration. Despite its growing use in management practice, this phenomenon remains underexplored in academic lit-erature. This theoretical paper is based on a review of existing literature to propose a research framework. The analysis shows that purpose-built animation activities can enhance engagement, communication, and collaboration within a group, thereby contributing to more effective team integration. The findings indicate that animation can be an effective tool for supporting developmental processes in the workplace, particularly in the context of building cohesive, integrated teams.